De Beers SWOT Analysis
Here is a detailed SWOT analysis of De Beers covering strengths, weaknesses, opportunities and threats.
De Beers which was founded in 1888 with its supreme innovations, technology usage and engineering it has maintained monopoly in diamond industry with its mining and trading for more than a century all across the world. It was in 1939 when the De Beers came up with 4C’s system to qualify or distinguish any diamond which is still prevailing in the diamond industry. 4C’s are Cut (defining the perfect cut on tiny surfaces of diamond), Carat (It doesn’t talk about size but about the weight of the diamond), Color (showing the range of diamond color from being colorless to off-white and Clarity (these varies with inclusions and been graded as clarity to inclusions). Let us start the SWOT Analysis of De Beers below.
De Beers Strengths
- De Beers employs approximately 20,000 people around the world
- It is one of the biggest companies in the diamond industry, mining, trading and manufacturing
- Offers premium diamond jewelry which include necklaces, rings, bracelets, gifts etc through 50 exclusive stores globally
- Strong brand name and brand equity globally
- De Beers is known for its association with international celebrities as brand ambassadors
- Excellent branding and marketing making it a top-of-the-mind brand
Above are the strengths in the SWOT Analysis of De Beers. The strengths of De Beers looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
De Beers Weaknesses
- Strong competition from other brands means limited market share growth
- Preference of people choosing gold over diamond, making it a premium product for occasions
These were the weaknesses in the De Beers SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
De Beers Opportunities
- It can increase its presence in global markets
- Acquisition of smaller businesses to increase brand position and reach
- Tie-ups with corporate and business partners
Above we covered the opportunities in De Beers SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about De Beers
De Beers Threats
- Trends change quickly, hence innovations and R&D are investments
- Economic fluctuations mean people decrease their spending
- Govt policies, taxes etc also affect the premium jewellery segment
The threats in the SWOT Analysis of De Beers are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the De Beers SWOT analysis.
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About De Beers
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| De Beers Overview | |
|---|---|
| Parent Company |
De Beers Group |
| Category |
Jewellery and Diamonds |
| Sector | |
| Tagline/ Slogan |
Diamonds are forever |
| USP |
One of the biggest diamond brands in the world |
| De Beers STP | |
| Segmentation |
Women who love diamond jewellery |
| Target Market |
Urban women premium and upper class |
| Positioning |
Diamonds are a special gift which last forever |
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