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  3. De Beers SWOT Analysis

De Beers SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: December 11, 2023Read time:

Here is a detailed SWOT analysis of De Beers covering strengths, weaknesses, opportunities and threats.

De Beers Strengths

  1. De Beers employs approximately 20,000 people around the world
  2. It is one of the biggest companies in the diamond industry, mining, trading and manufacturing
  3. Offers premium diamond jewelry which include necklaces, rings, bracelets, gifts etc through 50 exclusive stores globally
  4. Strong brand name and brand equity globally
  5. De Beers is known for its association with international celebrities as brand ambassadors
  6. Excellent branding and marketing making it a top-of-the-mind brand

Above are the strengths in the SWOT Analysis of De Beers. The strengths of De Beers looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

De Beers Weaknesses

  1. Strong competition from other brands means limited market share growth
  2. Preference of people choosing gold over diamond, making it a premium product for occasions

These were the weaknesses in the De Beers SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

De Beers Opportunities

  1. It can increase its presence in global markets
  2. Acquisition of smaller businesses to increase brand position and reach
  3. Tie-ups with corporate and business partners

Above we covered the opportunities in De Beers SWOT Analysis. The opportunities for any brand can include prospects of future growth.

De Beers Threats

  1. Trends change quickly, hence innovations and R&D are investments
  2. Economic fluctuations mean people decrease their spending
  3. Govt policies, taxes etc also affect the premium jewellery segment

The threats in the SWOT Analysis of De Beers are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the De Beers SWOT analysis.

About De Beers

The table below gives the brand overview along with its target market, segmentation, positioning & USP

De Beers Overview
Parent Company

De Beers Group


Jewellery and Diamonds


Lifestyle and Retail

Tagline/ Slogan

Diamonds are forever


One of the biggest diamond brands in the world

De Beers STP

Women who love diamond jewellery

Target Market

Urban women premium and upper class


Diamonds are a special gift which last forever

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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