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  3. Bunnings Warehouse SWOT Analysis

Bunnings Warehouse SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: October 16, 2023Read time:

Here is a detailed SWOT analysis of Bunnings Warehouse covering strengths, weaknesses, opportunities and threats.

Bunnings Warehouse Strengths

  1. Wide network of around 250 stores in Australia
  2. Everyday low prices and loyalty programs
  3. Free advices and trainings for do it yourself customers
  4. Well trained consultants available for doing specialized jobes in home
  5. One of the biggest household hardware retail chain in Australia

Above are the strengths in the SWOT Analysis of Bunnings Warehouse. The strengths of Bunnings Warehouse looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Bunnings Warehouse Weaknesses

  1. Non availability of an online purchase platform
  2. People doing it themselves the wrong way can create negative attitude towards the brand
  3. People will associate it with self-service and thus the perceived level of service will be less

These were the weaknesses in the Bunnings Warehouse SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Bunnings Warehouse Opportunities

  1. Can offer online purchase platform
  2. More people wanting to build outdoor hangout places in their homes
  3. Growing number of home owners in the country

Above we covered the opportunities in Bunnings Warehouse SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Bunnings Warehouse Threats

  1. Competition from similar hardware retailers in the country
  2. The growing number of companies which takes contract maintenance jobs will reduce the hardware purchase among domestic users
  3. The global economic scenario may lead to people investing less on houses and the hardware industry can be easily effected

The threats in the SWOT Analysis of Bunnings Warehouse are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Bunnings Warehouse SWOT analysis.

About Bunnings Warehouse

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Bunnings Warehouse Overview
Parent Company

Wesfarmers Limited


Household Hardwares


Lifestyle and Retail

Tagline/ Slogan

Lowest prices are just the beginning


Hardware products and expert advices at the low prices

Bunnings Warehouse STP

Home owners/ Contractors

Target Market

Do it yourself customers, contractors and builders


All the hardware tools and products for the lowest price


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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