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  3. FabIndia SWOT Analysis

FabIndia SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: February 11, 2024Read time:

Here is a detailed SWOT analysis of FabIndia covering strengths, weaknesses, opportunities and threats.

FabIndia Strengths

  1. The brand has maintained its Indianness with the authenticity of hand-woven fabric for over years
  2. The brand has provided sustainable employment for the skilled artisans in rural areas
  3. The autonomy given to employees has helped induce accountability among them
  4. The fact that the brand strongly believes in word of mouth marketing which has proved very effective as the brand does not advertise

Above are the strengths in the SWOT Analysis of FabIndia. The strengths of FabIndia looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

FabIndia Weaknesses

  1. The brand is losing out on attracting new customers as it hugely depends on repeat purchases
  2. Not enough experienced personnel to push FABINDIA towards growth in the retail sector
  3. Limited global penetration despite huge potential in NRI market

These were the weaknesses in the FabIndia SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

FabIndia Opportunities

  1. The brand needs to tap the potential of organic foods by creating awareness about their merits.
  2. Display of FABINDIA products in MBO’s and collaborating with various construction groups would give greater visibility to the brand
  3. Geographic expansion in US and UK with huge Indian population

Above we covered the opportunities in FabIndia SWOT Analysis. The opportunities for any brand can include prospects of future growth.

FabIndia Threats

  1. Unorganized local players can be a serious threat to the brand
  2. Development of state owned co-operatives in the same segment can be serious competition
  3. Consumers tilt towards foreign brands in the lifestyle segment

The threats in the SWOT Analysis of FabIndia are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the FabIndia SWOT analysis.

About FabIndia

The table below gives the brand overview along with its target market, segmentation, positioning & USP

FabIndia Overview
Parent Company

Fabindia Overseas Pvt. Ltd


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Celebrate India


Completely Indian products

FabIndia STP

Men, women who want to buy complete Indian products.

Target Market

Urban upper and middle class families.


Lifestyle brand which is Indian at heart.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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