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Louis Vuitton SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: June 02, 2023Read time:

Here is a detailed SWOT analysis of Louis Vuitton covering strengths, weaknesses, opportunities and threats.

Louis Vuitton Strengths

  1. Louis Vuitton is one of the oldest fashion houses with more than 150 years of history
  2. Louis Vuitton brand is easily recognizable because of its logo and monogram canvas on most of its products
  3. The brand has its presence in most of the large shopping hubs and multi-retail brands of the world
  4. The brand is available exclusively in more than 450 stores in 50+ countries
  5. Louis Vuitton also makes custom tailored products for its few elite customers
  6. The brand has a clientele including international celebrities
  7. Extremely high brand recall and global presence
  8. Advertising and marketing using celebrities like sports stars, film stars are effective
  9. Louis Vuitton has more than 10,000 employees globally
  10. The company has been recognized regularly as one of the most valuable & luxury brands

Above are the strengths in the SWOT Analysis of Louis Vuitton. The strengths of Louis Vuitton looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Louis Vuitton Weaknesses

  1. Immense competition in the segment makes market share growth for Louis Vuitton slow
  2. Fake imitations affects brand reputation and hurt sales

These were the weaknesses in the Louis Vuitton SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Louis Vuitton Opportunities

  1. The company needs to adopt the current fashion trends to stay in business
  2.  Louis Vuitton can engage customers online and increase business through ecommerce platforms
  3. Expansion of the brand into emerging economies targeting rich people with affluent lifestyles
  4. Tie-ups with leading hotel chains, fashion houses, lifestyle events etc can boost business for Louis Vuitton

Above we covered the opportunities in Louis Vuitton SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Louis Vuitton Threats

  1. Fake products all around the world affects the business
  2. Economic crisis, pandemics and recession can adversely affect Louis Vuitton's business
  3. Government policies on international trade can slowdown operations
  4. Increasing competitor activity can lead to decline of sales for Louis Vuitton

The threats in the SWOT Analysis of Louis Vuitton are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Louis Vuitton SWOT analysis.

About Louis Vuitton

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Louis Vuitton Overview
Parent company

Louis Vuitton Moët Hennessy (LVMH)


Apparel and accessories


Lifestyle and Retail

Tagline/ slogan

Louis Vuitton


The Louis Vuitton brand is known for its stylish elegant luxurious bags

Louis Vuitton STP

Rich working women having a taste for clean cuts n designs in bags and apparels.

Target group

Premium segment urban men and women


Elegant and modern apparels and accessories

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Louis Vuitton. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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