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Christian Dior SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: June 02, 2023Read time:

Here is a detailed SWOT analysis of Christian Dior covering strengths, weaknesses, opportunities and threats.

Christian Dior Strengths

  1. Christian Dior has a strong legacy of over half a century and strong presence over various luxury avenues across the world with more than 200 wholly owned points of sale.
  2. The brand has successfully forayed into all lifestyle product lines like perfumes, footwear, eyewear.
  3. The acquisition of Louis Vuitton one of the largest luxury firms in the world has been a great plus for the brand.
  4. The concept stores by Christian Dior with each store having a unique theme gives the brand a unique identity
  5. Strong brand name and reputation worldwide
  6. Excellent branding and advertising through TVCs and print ads makes Christian Dior a popular brand name
  7. More than 80000+ people are employed with the organization

Above are the strengths in the SWOT Analysis of Christian Dior. The strengths of Christian Dior looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Christian Dior Weaknesses

  1. The fluctuations in the exchange rates of various countries can lead to loss of revenues for the brand
  2. Tough competition means limited market share growth for Christian Dior and also replicas create a problem to brand identity

These were the weaknesses in the Christian Dior SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Christian Dior Opportunities

  1. Christian Dior can foray into online retailing which has proved to be an effective medium
  2. As a prominent fashion brand it can focus on green initiatives which are gaining popularity among people
  3. The brand can look to expand in emerging markets as there is growing demand for luxury products
  4. Tie-ups with leading fashion houses and hotel chains can help Christian Dior reach out to the customers

Above we covered the opportunities in Christian Dior SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Christian Dior Threats

  1. Fake imitations can affect the business for Christian Dior
  2. The foray of various designers into the field of exclusive wear is a threat to the brand
  3. Global slowdown and recession can decline the luxury market

The threats in the SWOT Analysis of Christian Dior are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Christian Dior SWOT analysis.

About Christian Dior

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Christian Dior Overview
Parent Company

Christian Dior S.A


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Admit It;  Explosive is your Dior


Christian Dior is the complete lifestyle designer luxury brand

Christian Dior STP

Urban upper class men and women.

Target Market

Fashion conscious men and women from the premium class


Christian Dior is a complete luxury lifestyle brand

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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