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Rado SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: November 30, 2023Read time:

Here is a detailed SWOT analysis of Rado covering strengths, weaknesses, opportunities and threats.

Rado Strengths

  1. Rado’s creation of high tech diamond (hardest material on earth) is in the Guinness book of world records, strengthening the brand positioning of being technologically innovative in materials.
  2. Rado is a proud recipient of more than 30 international design awards.
  3. The brands USP in use of innovative materials is broad in nature and not restricted to any particular look
  4. Rado has also associated itself with various sporting events, especially Tennis that has provided the brand international presence
  5. Part of the Swatch group that has 28,000 employees across 50 countries
  6.  Rado has several brand ambassador film and sports celebrities as ambassadors
  7. Good advertising & marketing through online ads, TVCs, print media, sponsored events etc
  8. More than half million Rado watches are manufactured by 400+ employees

Above are the strengths in the SWOT Analysis of Rado. The strengths of Rado looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Rado Weaknesses

  1. Cases of counterfeit products have hurt the brand image of Rado watches
  2. Limited market share growth due to high competition in the luxury watch segment

These were the weaknesses in the Rado SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Rado Opportunities

  1. As Rado brand has not restricted itself to any ‘look’, there are plenty of opportunities in expanding the product line without affecting the brands positioning.
  2. Newly emerging luxury markets with high spending consumers can be tapped by the company
  3. Tie-ups with luxury brands and associations with celebrity events & movies can boost brand image

Above we covered the opportunities in Rado SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Rado Threats

  1. The brands competitors in the high-end segment are positioned as watches with classic design
  2. Fluctuating economies means limited spending on luxury items
  3. Fake & cheap imitations of Rado watches cause damage to brand

The threats in the SWOT Analysis of Rado are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Rado SWOT analysis.

About Rado

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Rado Overview
Parent Company

The Swatch group


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Time changes everything. Except a Rado; Rado. A different world


Rado uses innovative materials (esp. ceramics) in its watch designs

Rado STP

High Income segment

Target Market

Young High Income group men and women


Rado luxury watch brand offers innovative materials and design

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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