1. SWOT Analysis
  2. Lifestyle and Retail
  3. Umbro SWOT Analysis

Umbro SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: June 03, 2023Read time:

Here is a detailed SWOT analysis of Umbro covering strengths, weaknesses, opportunities and threats.

Umbro Strengths

  1. Umbro has a strong presence in around 90 countries
  2. Enduring presence of 85 years in Manchester with launch of kits for them
  3. Strong management of the Umbro brand as it is a subsidy of Nike
  4. Strong brand equity and financial position
  5. Excellent branding and advertising through
  6.  Umbro has sponsored several events especially football tournaments in the UK
  7. Association with international football players as brand ambassadors boosts the brand image

Above are the strengths in the SWOT Analysis of Umbro. The strengths of Umbro looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Umbro Weaknesses

  1. High brand switching among customers with many other powerful sports brands available
  2. Limited presence of Umbro in emerging economies as compared to a few other popular brands

These were the weaknesses in the Umbro SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Umbro Opportunities

  1. Product differentiation which can label the brand as fashion brand
  2. Tie- up with more emerging sports team can boost Umbro's brand presence
  3. More branding and innovation needed as it comes under Nike

Above we covered the opportunities in Umbro SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Umbro Threats

  1. Fake imitations from other local brands can affect the brand sales
  2. Brands which offer same style at lesser cost
  3. Nike the parent brand is very established brand may eat the market share of Umbro

The threats in the SWOT Analysis of Umbro are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Umbro SWOT analysis.

About Umbro

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Umbro Overview
Parent Company

Nike Inc


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Go Out There; Tailored by


Umbro is known for English football tailoring

Umbro STP

Apparel for athletics

Target Market

Athletes who play football


Umbro is a sportswear and football equipment brand

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Umbro. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin