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Speedo SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: April 14, 2024Read time:

Here is a detailed SWOT analysis of Speedo covering strengths, weaknesses, opportunities and threats.

Speedo Strengths

  1. The use of biomechanics for the design of swimwear which add that extra element of champion and achievement to the brand.
  2. The brand is the biggest promoter of swimming in America with Olympian champions as brand ambassadors
  3. The brand is present across the world through MBO’s and company owned flagship which are category killers when it comes to swimwear.
  4. The brand has diversified swimwear accessories like boots, digital music players which are a rage for swim lover
  5. The brand has a popular name and has good advertising and visibility
  6. It has sponsored many international swimming teams and players

Above are the strengths in the SWOT Analysis of Speedo. The strengths of Speedo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Speedo Weaknesses

  1. The brand has been marred by controversial technologies like Fast skin, LZR which too had swimmers disqualified.
  2. The group is not into extensive advertising and promotions in international markets as compared to a few other big sports apparel brand

These were the weaknesses in the Speedo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Speedo Opportunities

  1. The brand can move to effective sponsorships to swimming teams in Asia where the sport is growing well.
  2. The brand can also diversify further into different product lines to be a complete lifestyle brand.
  3. The brand can look to set up manufacturing and procurement facilities to maintain economies of scale in future.

Above we covered the opportunities in Speedo SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Speedo Threats

  1. Ignorance of importance of technology and design in swimwear is a major deterrent for the brand.
  2. The brand also faces high threat from counterfeit products which sell cheap quality swimwear branded as its name

The threats in the SWOT Analysis of Speedo are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Speedo SWOT analysis.

Read Similar SWOT analysis

About Speedo

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Speedo Overview
Parent Company

Pentland group


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Worn by world champions my speedo


Cutting edge swimwear

Speedo STP

Men and women, kids who take up swimming as a serious sport

Target Market

Young men, women and kids from the urban upper middle and upper class


Swimwear for the true sportsmen

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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