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New Balance SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: August 04, 2023Read time:

Here is a detailed SWOT analysis of New Balance covering strengths, weaknesses, opportunities and threats.

New Balance Strengths

  1. New Balance shoes come in various sizes and length for different choices with customization
  2. New Balance has many other sub brands dedicated for other sportsor other purposes.
  3. The company has been a part of several philanthropic efforts since past many years
  4. The company claims their shoe boxes are made of recycled paer and they use environment friendly procedures while making products
  5. New balance hassponsored teams and players in the Olympics, cricket, Australian Football League and NBA
  6. The company has a century of expertise in the industry
  7. Strong brand presence and marketing through online ads, ecommerce platforms etc
  8. More than 5000+ people are employed with New Balance

Above are the strengths in the SWOT Analysis of New Balance. The strengths of New Balance looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

New Balance Weaknesses

  1. New Balance has limited market share growth because of global competitors
  2. Limited presence and marketing in emerging economies

These were the weaknesses in the New Balance SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

New Balance Opportunities

  1. New Balance is very well-known brand in US and can leverage that to grow worlwide
  2. The company can diversify into making sports gear
  3.  High brand saliency and the positive affirmation from consumers has influenced demand in domestic market and the neighboring countries
  4. Aggressive marketing and online presence can boost the business of New Balance

Above we covered the opportunities in New Balance SWOT Analysis. The opportunities for any brand can include prospects of future growth.

New Balance Threats

  1. Other brands offer more styles and cuts
  2. Similar products available in other brands thus switching cost is less
  3. Threat from other leading competitors can reduce market share for New Balance

The threats in the SWOT Analysis of New Balance are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the New Balance SWOT analysis.

About New Balance

The table below gives the brand overview along with its target market, segmentation, positioning & USP

New Balance Overview
Parent company

New Balance Athletic Shoe, Inc. (NBAS)


Apparel and accessories


Lifestyle and Retail

Tagline/ slogan

Let’s make excellent happen


New Balance brand is known for its shoes which come in different varieties

New Balance STP

Sport enthusiast  men, women& childrenlooking for apparel and shoes

Target group

Young men women and kids from the upper middle class segment


Premium athletic footwear and apparel meeting the needs of the everyday athlete.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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