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Converse SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: June 01, 2023Read time:

Here is a detailed SWOT analysis of Converse covering strengths, weaknesses, opportunities and threats.

Converse Strengths

  1. Converse offers mid premium segment apparels, shoes and other accessories for the youth with good adveritisng
  2. Range captures international designs and trends and also special editions are launched for special occasions.
  3. Converse shoes and the skate boards come in customizable designs
  4. The company has a long history since 1908 and a huge loyal customer base.
  5. Converse has partnered with a NGO called RED, working for AIDS relief in Africa.
  6. Famous sports celebrities are brand ambassadors
  7. The lean organization system which converse follows makes in manufacture at least cost and minimum wastage
  8. Strong backing of parent company Nike gives a big boost to the brand

Above are the strengths in the SWOT Analysis of Converse. The strengths of Converse looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Converse Weaknesses

  1. Tough competition from existing brands means limited market share growth
  2. Converse products can be cannibalized by its popular parent brand

These were the weaknesses in the Converse SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Converse Opportunities

  1. Very well known brand in across the world
  2. More product development opportunities exist for Converse as most of the products are fashion sensitive
  3. Converse can also diversify into shirts, bags as these are high value items
  4. More aggressive advertising and promotion through e-commerce platforms

Above we covered the opportunities in Converse SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Converse Threats

  1. The industry is very price and fashion sensitive and hence Converse too faces the threat.
  2. Local market also poses risk to the brand
  3. Fake imitation products is a threat to the brand
  4. Being a global brand, Converse's business can be affected by recession and economic fluctuations

The threats in the SWOT Analysis of Converse are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Converse SWOT analysis.

About Converse

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Converse Overview
Parent company



Apparel and accessories


Lifestyle and Retail

Tagline/ slogan

Band and Of Ballers; All star –shoes, we have got you covered-clothes


Converse offers trendy and vibrant sports  apparel for men and women

Converse STP

Men and women sporting casual sports apparels

Target group

Converse loyal customers and other SEC A men and women in the age group of  18-24 sporting casual wear


Converse is America's original sports company

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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