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Reebok SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: June 03, 2023Read time:

Here is a detailed SWOT analysis of Reebok covering strengths, weaknesses, opportunities and threats.

Reebok Strengths

  1. Reebok is amongst the largest seller of athletic footwear and athletic apparel in the world.
  2. Reebok brings out the perfect combination of technology and fitness each year in its products.
  3. Products are made not only in the premium range but also in mid-range.
  4. The Reebok value store targets lower income groups thus categorizing its products for each class of society.
  5. The brand has been endorsed by many sports stars and movie celebs globally
  6. Reebok operates through a network of department stores, sporting goods, specialty retailers, company-owned stores, licensees thus having a better reach.
  7. Reebok sponsors international teams, clubs, players from all sports like football, cricket, basketball, motorsport, etc
  8. Excellent advertising and branding make it a popular brand
  9. Reebok has its business spread in more than 80 countries, along with Adidas

Above are the strengths in the SWOT Analysis of Reebok. The strengths of Reebok looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Reebok Weaknesses

  1. Reebok faces tough problem from fake and duplicate sales
  2. Being a popular brand means any controversy affects brand image considerably

These were the weaknesses in the Reebok SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Reebok Opportunities

  1. Reebok can expand more in the kids section
  2. Lifestyle section can be expanded and can be given more focus.
  3. More tie-ups with sports academies and schools worldwide
  4. Tapping the growing interest of sports in emerging economies can be targeted by Reebok

Above we covered the opportunities in Reebok SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Reebok Threats

  1. Competition by international brands means limited market share from Reebok
  2. Fluctuating international currencies can mean losses to the company
  3. Fake imitations can cause loss to the brand
  4. Cannibalization with Adidas brand can also affect Reebok's business

The threats in the SWOT Analysis of Reebok are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Reebok SWOT analysis.

About Reebok

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Reebok Overview
Parent company



Apparel and accessories


Lifestyle and Retail

Tagline/ slogan

I am what I am


Reebok company is known for its innovative and comfortable footwear and sports apparel.

Reebok STP

Reebok targets all ages who are sporty, adventurous and who want to be fit.

Target group

Urban men women and kids from the upper middle class


Celebrate individuality in Sports and Life

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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