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Puma SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: June 02, 2023Read time:

Here is a detailed SWOT analysis of Puma covering strengths, weaknesses, opportunities and threats.

Puma Strengths

  1. Puma is established over 90 countries and employs around 14000 employees all over the world.
  2. Puma is the main producer of enthusiast droving shoes and racing suits in both Formula One and NASCAR.
  3. It has entered into partnerships with famous companies like Ferrari and BMW.
  4. Puma brand is very innovative and has a very rich Research and Development team. The Company produced the first screw boots for football and “Mexico 68” with the innovative brush soles, which were the most comfortable running shoes.
  5. It has an excellent brand name throughout the world.
  6. The brand has excellent management and marketing strategies and has the advertised the products very well and eye-catching throughout the world.
  7. Puma has entered into sponsorships with various players and teams in different sects of the sporting industry.
  8. Puma sponsors global events like FIFA football World Cup, Olympics, cricket, motorsports, rugby & many other sports
  9. The brand has a strong online presence with good engagement on social media & ecommerce platforms

Above are the strengths in the SWOT Analysis of Puma. The strengths of Puma looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Puma Weaknesses

  1. Puma has tough competition and limited market share compared to Nike and Adidas
  2. High brand switching means difficult to have loyal customer base

These were the weaknesses in the Puma SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Puma Opportunities

  1. The company can attain more sponsorship as more international events in the sporting industry are taking place.
  2. Puma can start entering the lifestyle section of the industry
  3. More advertising and branding to tap newer customers
  4. Puma still has to increase its foothold in the emerging market

Above we covered the opportunities in Puma SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Puma Threats

  1. Being a global brand, Puma's business is affected by recession and economic slowdown
  2. There is extensive competition from existing players an new players which is growing in the industry.
  3. Imitations of Puma brand is extensively increasing causing losses
  4. Government policies and regulations can affect business operations

The threats in the SWOT Analysis of Puma are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Puma SWOT analysis.

About Puma

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Puma Overview
Parent Company

Puma Societas Europa Incorporation


Apparel and accessories


Lifestyle and Retail

Tagline/ Slogan

Be Light; Celebrate Anytime Anywhere


Puma products are based on innovation and ultimate comfort in the apparel and shoes

Puma STP

Sportsmen, Men and women who like sporty energetic apparel with a spray of uniqueness in their apparel.

Target Market

Urban young upper middle class and upper class Men and Women


Puma is an international brand with creativity, energy and style in their apparel at a very affordable price.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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