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  3. Levi Strauss SWOT Analysis

Levi Strauss SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team Last Updated: June 25, 2023Reading time:

Here is a detailed SWOT analysis of Levi Strauss covering strengths, weaknesses, opportunities and threats.

Levi Strauss Strengths

  1. Strong Brand Name and popular top-of-the-mind brand
  2. Expertise in Jeans Industry
  3. Distribution Channels and Global Outsourcing
  4. Finance and Access to International Capital
  5. Has over 470 self operated stored globally managed by 16000+ employees
  6. Levi’s marketing includes retro popular songs in its TVC ad campaigns
  7. Over 60 and 25 manufacturing plants in US and abroad respectively

Above are the strengths in the SWOT Analysis of Levi Strauss. The strengths of Levi Strauss looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Levi Strauss Weaknesses

  1. High Pressures of Brand Protection
  2. Increasing competition means limited scope for growth

These were the weaknesses in the Levi Strauss SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Levi Strauss Opportunities

  1. Growing casual wear market
  2. Low manufacturing and production costs in various international markets
  3. Increasing acceptability of western wear across the world

Above we covered the opportunities in Levi Strauss SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Levi Strauss Threats

  1. Fast changing consumer tastes
  2. Lack of protection of property rights in some countries like China
  3. Increasing Competition and Product Substitution

The threats in the SWOT Analysis of Levi Strauss are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Levi Strauss SWOT analysis.

About Levi Strauss

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Levi Strauss Overview
Parent Company

Levi’s Strauss and Co.


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Go Forth; Levis. Original jeans. Original people; A style for every story; Quality never goes out of style


Oldest Jeans Brand yet modern

Levi Strauss STP

Upper class and Upper Middle Class

Target Market

People who want a blend of style and Comfort


Outgoing and stylish quality jeans

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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