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Tommy Hilfiger SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: June 02, 2023Read time:

Here is a detailed SWOT analysis of Tommy Hilfiger covering strengths, weaknesses, opportunities and threats.

Tommy Hilfiger Strengths

  1. Tommy Hilfiger has a strong recognition being a successful global brand offering premium clothing
  2. The company has a very strong distribution network across the world
  3. Tommy Hilfiger has its presence in more than 100 countries and more than 1500 retail stores in North America, Europe, Central and South America and Asia Pacific.
  4. The brand offers cool, American style designs by reputed designer Tommy Hilfiger
  5. Associations and promotion from popular celebrities has helped the brand grow significantly over the years
  6. Advertising and brand visibility via TV ads, print media, online forums and digital marketing make the brand popular
  7. The brand has won several awards and accolades at global level

Above are the strengths in the SWOT Analysis of Tommy Hilfiger. The strengths of Tommy Hilfiger looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Tommy Hilfiger Weaknesses

  1. The clothing segment has huge competition from other established brands hence brand switching is high
  2. Brand protection and maintenance costs are high for a global brand like Tommy Hilfiger

These were the weaknesses in the Tommy Hilfiger SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Tommy Hilfiger Opportunities

  1. Innovation in apparels and design based on the geography & culture can be used to grow
  2. Expansion of product line and services can help Tommy Hilfiger brand grow further
  3. Increasing amount of disposable income in emerging economies can be tapped by geographical expansion

Above we covered the opportunities in Tommy Hilfiger SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Tommy Hilfiger Threats

  1. Intense competition from international brands can lead to loss of business revenue
  2. Economic slowdown & recession, which will cause reduction in demand for premium priced products can be a threat for Tommy Hilfiger brand
  3. Constantly changing fashion trends means inventory issues for a global brand

The threats in the SWOT Analysis of Tommy Hilfiger are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Tommy Hilfiger SWOT analysis.

About Tommy Hilfiger

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Tommy Hilfiger Overview
Parent Company

Philip Van Heusen Corporation


Footwear and Apparel


Lifestyle and Retail

Tagline/ Slogan

For the People


Cool American Style

Tommy Hilfiger STP

Consumer seeking a new interpretation in Classic American Style

Target Market

Urban upper-segment young men and women


High Quality, Quintessential American Style

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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