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  3. GAP SWOT Analysis

GAP SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: June 24, 2023Read time:

Here is a detailed SWOT analysis of GAP covering strengths, weaknesses, opportunities and threats.

GAP Strengths

  1. Gap has strong dealership teamwork thus it is able to reach its customers all around the world.
  2. Good working knowledge and experience makes GAP adapt to new trends easily.
  3. GAP products are durable and long lasting.
  4. Gap has a section for baby products which are always in demand despite market fluctuations.
  5. GAP has over 3,250 stores in worldwide with over 140,000 employees worldwide
  6. Excellent brand recall through good marketing through TV, print and online media

Above are the strengths in the SWOT Analysis of GAP. The strengths of GAP looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

GAP Weaknesses

  1. Intense competition in the apparel segment mans limited market share and high brand switching also
  2. Still hasn’t penetrated into the emerging economies market

These were the weaknesses in the GAP SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

GAP Opportunities

  1. Gap’s new ventures in China and Europe can be profitable to the company
  2. Boost sales through online promotion and shopping on the brand
  3. Tie-up with fashion houses and expansion through more stores

Above we covered the opportunities in GAP SWOT Analysis. The opportunities for any brand can include prospects of future growth.

GAP Threats

  1. Brands offering  more fashionable clothing at better value
  2. Rapid changing fashion trends 
  3. Rising production costs can put a dent in the profits of the brand

The threats in the SWOT Analysis of GAP are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the GAP SWOT analysis.

About GAP

The table below gives the brand overview along with its target market, segmentation, positioning & USP

GAP Overview
Parent company

Gap inc.


Apparel and accessories


Lifestyle and Retail

Tagline/ slogan

For every generation there's a Gap; Away we go


One store for the complete family


Everyday clothes and accessories

Target group

Premium segment brand  for all age groups


Complete family store

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to GAP. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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