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Yves Saint Laurent SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: March 13, 2024Read time:

Here is a detailed SWOT analysis of Yves Saint Laurent covering strengths, weaknesses, opportunities and threats.

Yves Saint Laurent Strengths

  1. Strong brand presence with over 70 stores spread across 3 continents and in more than 10 countries at important locations.
  2. The brand has a long history and is considered to be the reviver of couture which had lost its glory.
  3. The brand has diversified into various product categories like footwear, accessories like handbags which have developed their own identity with the brand.
  4. The acquisition of the fashion house by the Gucci group, a premier group in the fashion industry has rendered stability to the brand which was once on the verge of being shut out.

Above are the strengths in the SWOT Analysis of Yves Saint Laurent. The strengths of Yves Saint Laurent looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Yves Saint Laurent Weaknesses

  1. The brand has not used its logo on their products which has affected the identifiably of the brand unlike its other competitors.
  2. The brand is undergoing a transition stage with its creative director fired after allegations of flouting norms.

These were the weaknesses in the Yves Saint Laurent SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Yves Saint Laurent Opportunities

  1. The brand can expand into Asia where a lot of emerging markets are sprawling for luxury goods.
  2. The brand can revive its vintage collection which has a classic appeal and more depth in design than its competitors.
  3. The brand can also look at undertaking green initiatives and CSR activities to give a new dimension to the brand identity.

Above we covered the opportunities in Yves Saint Laurent SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Yves Saint Laurent

Yves Saint Laurent Threats

  1. YSL is catering to a luxury market where there a few customers for luxury and no dearth of suppliers.
  2. The brand can also feel the heat of recession in European and American markets, its main revenue centers.
  3. The brand face intense competition from Gucci, its parent company which is a more identifiable brand.

The threats in the SWOT Analysis of Yves Saint Laurent are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Yves Saint Laurent SWOT analysis.

About Yves Saint Laurent

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Yves Saint Laurent Overview
Parent Company



Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Rive gauche


Pioneer of designer wear

Yves Saint Laurent STP

Urban upper class men and women

Target Market

High fashion conscious men and women in the age group of 25-45


Exclusive designer wear

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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