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Uniqlo SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: June 04, 2023Read time:

Here is a detailed SWOT analysis of Uniqlo covering strengths, weaknesses, opportunities and threats.

Uniqlo Strengths

  1. Uniqlo is Japan's leading clothing retail chain in terms of both sales and profits.
  2. The company also operates innearly 15 countries worldwide
  3. Offer very discounted prices which increase footfall in store
  4. Strong presence in international market
  5. Uniqlo had begun outsourcing their clothing manufacturing to factories in China where labor was cheap, a well-established corporate practice
  6. A strong workforce of over 30,000 employees

Above are the strengths in the SWOT Analysis of Uniqlo. The strengths of Uniqlo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Uniqlo Weaknesses

  1. Despite being a popular brand it has a limited brand recall
  2. Bargaining power of customers is high hence brand switching affects value

These were the weaknesses in the Uniqlo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Uniqlo Opportunities

  1. Good brand image could leverage on that and increase product portfolio along with clothing
  2. The brand can promote itself by viral advertising and aggressive social media usage
  3. High opportunity in campaign in various sports events
  4. Increase global presence

Above we covered the opportunities in Uniqlo SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Uniqlo Threats

  1. Increasing competition from domestic market and global players
  2. Strategic cost leadership is not long term sustainable
  3. Brand switching could happen easily as only concentrated target segment for clothing
  4. Regulation in different countries for FDI pull on aggressive growth

The threats in the SWOT Analysis of Uniqlo are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Uniqlo SWOT analysis.

About Uniqlo

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Uniqlo Overview
Parent Company

Fast Retailing Ltd


Retail stores


Lifestyle and Retail

Tagline/ Slogan

Driven by innovation


Unique high fashion

Uniqlo STP

Departmental and retail store chain

Target Market

Middle class and premium class households


Huge variety of styles and high quality at affordable prices

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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