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Abercrombie and Fitch SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: October 28, 2023Read time:

Here is a detailed SWOT analysis of Abercrombie and Fitch covering strengths, weaknesses, opportunities and threats.

Abercrombie and Fitch Strengths

  1. Abercrombie and Fitch are present in about 300 locations in the whole of United States and over 1100 stores across the 4 different brands including Hollister etc.
  2. A very good brand name worldwide and are presence in many different sectors has helped Abercrombie and Fitch grow
  3. The company has about 9000 employees working for them who are highly involved in detailing and perfect craftsmanship
  4. Very strong brand advertising of Abercrombie and Fitch products
  5. They are a very large retailer of casual clothing and have many subsidiary brands that go along with it
  6. The brand stores have been considered to be the most innovative kind of store format as they always have entertaining music playing in the background, along with amazing interiors and cologne being sprayed on all customers
  7. Unique sales strategy and excellent marketing making a high brand recall

Above are the strengths in the SWOT Analysis of Abercrombie and Fitch. The strengths of Abercrombie and Fitch looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Abercrombie and Fitch Weaknesses

  1. Strong competition means limited market share for Abercrombie and Fitch, and also problem from fake imitations
  2. They have been allegations in the news for things like discrimination against employees etc. and hence lots out on a lot of clientele

These were the weaknesses in the Abercrombie and Fitch SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Abercrombie and Fitch Opportunities

  1. Online Retail is gaining a large amount of importance which can boost sales for Abercrombie and Fitch
  2. The company can expand into unexplored global markets and create a foothold their also
  3. Franchising and takeovers are major opportunities for the clothing brand in today’s situation

Above we covered the opportunities in Abercrombie and Fitch SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Abercrombie and Fitch Threats

  1. Slowdown in spending on clothing can affect business
  2. Consumer switching is on the rise especially to better quality luxury brands who havea similar brand attitude
  3. Brands replicating Abercrombie and Fitch styles along with counterfeits available at much lower prices than their products

The threats in the SWOT Analysis of Abercrombie and Fitch are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Abercrombie and Fitch SWOT analysis.

About Abercrombie and Fitch

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Abercrombie and Fitch Overview
Parent Company

Abercombie and Fitch Company


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Casual Luxury


Casual wear for those with a chic and adventurous attitude

Abercrombie and Fitch STP

Those who love the sporty, comfortable, fashionable and glamorous look

Target Market

Medium to high purchasing power and love to experiment with their looks


Stylish outfits along with chic accessories for those who love looking hot and chic at all times

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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