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Wrangler SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: August 03, 2023Read time:

Here is a detailed SWOT analysis of Wrangler covering strengths, weaknesses, opportunities and threats.

Wrangler Strengths

  1. Wrangler has a wide distribution channel. They sell their jeans at mass merchandisers such as Walmart and Target.
  2. They also have their own flagship specialty stores located at many places
  3. Strong brand presence
  4. Good marketing and advertising at stores and print ads

Above are the strengths in the SWOT Analysis of Wrangler. The strengths of Wrangler looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Wrangler Weaknesses

  1. Competition from standalone specialty stores means limited market share growth
  2. Lot of options available means high brand switching

These were the weaknesses in the Wrangler SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Wrangler Opportunities

  1. Denim industry is expected to grow at a faster rate
  2. Companies are using new media to reach consumers
  3. More global penetration and enhanced visibility

Above we covered the opportunities in Wrangler SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Wrangler Threats

  1. With increased interest in their own flagship brands mass merchandisers like Walmart are beginning to decrease shelf space allocated to these premium denim brands
  2. Increasing compeition
  3. Fluctuating currency values and economic scenario

The threats in the SWOT Analysis of Wrangler are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Wrangler SWOT analysis.

About Wrangler

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Wrangler Overview
Parent Company

VF Corporation


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

No matter where the destination, where your heart out


Comfort and style at affordable rates

Wrangler STP

Casual wear

Target Market

Men and women from the urban upper middle class


Tough and rugged, lasting quality

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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