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Calvin Klein SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: June 25, 2023Read time:

Here is a detailed SWOT analysis of Calvin Klein covering strengths, weaknesses, opportunities and threats.

Calvin Klein Strengths

  1. Modern and minimalistic brand with excellent brand equity
  2. Company has licenses for cosmetics, jeans, and menswear, sports, watches, jewellery etc
  3. Strong brand name and good marketing
  4. Global distributed system is excellent and has a reach in over 21 countries
  5. The advertising campaign is found in high fashion magazines including Vogue, Elle, Harpers Bazaar, and Glamour hence good consumer awareness

Above are the strengths in the SWOT Analysis of Calvin Klein. The strengths of Calvin Klein looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Calvin Klein Weaknesses

  1. Products are expensive and premium which means limited target audience, and brand switching
  2. Fake imitation and duplicate products are affecting sales

These were the weaknesses in the Calvin Klein SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Calvin Klein Opportunities

  1. Population growth, development and economic integration
  2. Development of internet, and other mass media where brand penetration can happen
  3. great opportunity in developing countries like India

Above we covered the opportunities in Calvin Klein SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Calvin Klein Threats

  1. Customer needs and changing perception
  2. Global factors like high tax implications, High inflation which affects buying behavior of consumer
  3. Customers look for high quality with low price hence high chances of brand switching

The threats in the SWOT Analysis of Calvin Klein are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Calvin Klein SWOT analysis.

About Calvin Klein

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Calvin Klein Overview
Parent Company

Phillips-Van Heusen


Apparel and accessories


Lifestyle and Retail

Tagline/ Slogan

Between Love and Madness lies obsession


Comfort that wearer gets

Calvin Klein STP

Customers looking for high end best products, fashion conscious

Target Market

Urban upper class youth and business executives


Rich and quality product for the rich

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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