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Pepe Jeans SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: August 03, 2023Read time:

Here is a detailed SWOT analysis of Pepe Jeans covering strengths, weaknesses, opportunities and threats.

Pepe Jeans Strengths

  1. Pepe Jeans is present over 100 countries and employs more than 5000 employees all over the world.
  2. The brand is the fastest growing denim brand and is 500 million denim and casual wear brand.
  3. The brand had a different view of selling jeans and was against hanging them and even fought with the retailers to change this fashion, which was a big hit.
  4. The brand has entered the elite segment of the top four denim producers in the world.
  5. The brand has always been constantly producing unique silhouettes, which the brand is very famous for across Europe.
  6. The brand uses extensive advertising where the brand often teased the boundaries of acceptable social imaginary and norms, which had a big attraction among young consumers.
  7. The brand has a heavy brand following and is has a strong financial position in the denim industry.
  8. The brand has signed international celebrity brand ambassadors which enhances the brand equity.

Above are the strengths in the SWOT Analysis of Pepe Jeans. The strengths of Pepe Jeans looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Pepe Jeans Weaknesses

  1. Constantly changing fashion trends means inventory issues
  2. The brand has several competitors hence high brand switching

These were the weaknesses in the Pepe Jeans SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Pepe Jeans Opportunities

  1. The brand should expand its products and services throughout the world.
  2. The brand can enter into the kid’s wear segment.

Above we covered the opportunities in Pepe Jeans SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Pepe Jeans Threats

  1. Switching cost between brands is very low, so there are regular price wars among competitors.
  2. Increasing Competition from brands like Lee, levis is increasing never like before.

The threats in the SWOT Analysis of Pepe Jeans are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Pepe Jeans SWOT analysis.

About Pepe Jeans

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Pepe Jeans Overview
Parent Company

Pepe Jeans Incorporation


Apparel and accessories


Lifestyle and Retail

Tagline/ Slogan

Pepe Jeans London


A brand, which is really innovative, stylish changing with variety at an affordable price.

Pepe Jeans STP

Men and women who like contemporary style of fashion with a rebellious attitude.

Target Market

Young urban Men and women from the upper middle class


Pepe Jeans is a premium and international brand, which houses casual wear with a heart of London in it.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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