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Agatha Fashion SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: January 07, 2024Read time:

Here is a detailed SWOT analysis of Agatha Fashion covering strengths, weaknesses, opportunities and threats.

Agatha Fashion Strengths

  1. The clothes are often considered to be collectors items and of high importance
  2. The Agatha boutiques are as hip and stylish as the clothes and accessories displayed in them
  3. The fashion designer has left her imprint on each and every one of the items sold in the store
  4. The inspiration of the store is to make the collection give a vintage feel which makes it popular with the elite class
  5. Has been known for her designer sportswear all over the globe
  6. Always trying to meet the changing demands and keeping in line with todays adventurous attitude

Above are the strengths in the SWOT Analysis of Agatha Fashion. The strengths of Agatha Fashion looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Agatha Fashion Weaknesses

  1. High prices and limited brand recall
  2. Have not been able to establish their brands in many countries around the world
  3. Limited production for certain items

These were the weaknesses in the Agatha Fashion SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Agatha Fashion Opportunities

  1. Online Retail and E commerce is gaining large amount of importance
  2. Expansion into other countries which they have not been able to enter into
  3. Young group of designers who are always designing clothes in line with the changing fashion

Above we covered the opportunities in Agatha Fashion SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Agatha Fashion Threats

  1. Consumer switching is on a high
  2. Economic downturn is affecting their presence in various countries
  3. Competitors who have much more global presence

The threats in the SWOT Analysis of Agatha Fashion are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Agatha Fashion SWOT analysis.

About Agatha Fashion

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Agatha Fashion Overview
Parent Company

Agatha Fashion


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Extraordinary clothing


Specialty and designer clothing for fashionable women

Agatha Fashion STP

Women who always look chic and stylish

Target Market

Women with high purchasing power always ready for an extravagant wardrobe


Elegant yet modern and contemporary clothing

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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