1. SWOT Analysis
  2. Lifestyle and Retail
  3. Macy's SWOT Analysis

Macy's SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team Last Updated: November 09, 2023Reading time:

Here is a detailed SWOT analysis of Macy's covering strengths, weaknesses, opportunities and threats.

Macy's Strengths

  1. Macy's operates more than 600 stores in the United States
  2.  Macy's has a large portfolio of private brands as well as other brands
  3. Diversity of its merchandise includes clothing, footwear, furniture, jewelery etc
  4. Macy's exports goods and has shipment done to over 100 countries
  5. It is a popular brand with a good recall and quality service
  6. The brand has a strong workforce of over 100,000 employees
  7. Acquisition of companies has strengthened its market position
  8. Apart from USA, Macy's has its operations in Guam & Puerto Rico
  9. The company has an annual revenue exceeding $20 billion globally
  10. Macy's has been recognized as one of the leading retain chains by the likes of Fortune 500

Above are the strengths in the SWOT Analysis of Macy's. The strengths of Macy's looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Macy's Weaknesses

  1. Limited global awareness of Macy's as compared to industry leaders
  2. Market share growth is limited owing to intense competition

These were the weaknesses in the Macy's SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Macy's Opportunities

  1. Promoting important environmental causes
  2.  Macy's can provide unconventional goods to customers and can diversify its product offerings
  3. Company can focus organic and inorganic growth abroad

Above we covered the opportunities in Macy's SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Macy's Threats

  1. Increasing competition from bigger retail chains can disrupt its business
  2. Customers using ecommerce platforms can reduce the business of Macy's
  3. Unfavorable economic conditions and government policies can affect business operations

The threats in the SWOT Analysis of Macy's are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Macy's SWOT analysis.

About Macy's

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Macy's Overview
Parent Company

Macy's Inc.


Department Stores


Lifestyle and Retail

Tagline/ Slogan

The magic of Macy’s


Macys is a mid-range chain of department stores

Macy's STP

Middle class people buying life style product in US

Target Market

Middle and upper middle class individuals


Macys is positioned as a retail chain of mid range department stores

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Macy's. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin