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  3. Kohl’s SWOT Analysis

Kohl’s SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: August 09, 2023Read time:

Here is a detailed SWOT analysis of Kohl’s covering strengths, weaknesses, opportunities and threats.

Kohl’s Strengths

  1.  Kohls has over 1000+ stores & has entered the S&P 500 & NYSE list
  2. The chain is one of the 20 largest retailer in the United States
  3. More than 100,000+ people are employed with Kohls
  4. Revenue performance and financial position is high year on year
  5. Kohls stores feature nationally recognized brand-name merchandise, exclusive labels, and private-branded goods
  6. Present in Clothing, footwear, bedding, furniture, jewelry, beauty products, electronics, and housewares.

Above are the strengths in the SWOT Analysis of Kohl’s. The strengths of Kohl’s looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Kohl’s Weaknesses

  1. Competition means constant challenge of retaining customers and market share
  2. Limited global presence of Kohls specially in emerging economies

These were the weaknesses in the Kohl’s SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Kohl’s Opportunities

  1. Disposable income is increasing of the customers
  2. Tapping the international market specially emerging economies
  3. Acquisition of smaller retail chains can boost business of Kohls
  4. More visibility through advertising and customer focused services

Above we covered the opportunities in Kohl’s SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Kohl’s Threats

  1. More capital required for rapid expansion plan
  2. Increasing raw material prices of goods
  3. Unfavorable govt policies and increasing competition can reduce business of Kohls

The threats in the SWOT Analysis of Kohl’s are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Kohl’s SWOT analysis.

About Kohl’s

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Kohl’s Overview
Parent Company

Kohl's Corporation


Department Stores


Lifestyle and Retail

Tagline/ Slogan

Expect great things


Kohls is an American department store chain which started as a corner store

Kohl’s STP

Departmental stores with clothing electronics and accessories

Target Market

Upper middle and upper class individuals


Kohls is a complete store for American families

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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