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  3. American Eagle Outfitters SWOT Analysis

American Eagle Outfitters SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: October 28, 2023Read time:

Here is a detailed SWOT analysis of American Eagle Outfitters covering strengths, weaknesses, opportunities and threats.


  1. American Eagle Outfitters has continuously grown and has been appreciated since 1977.
  2. The brand has also diversified into other sub brands like Aerie and Kids with different segmentation to reach more customers.
  3. The company has close to 1000 stores spread worldwide
  4. American Eagle Outfitters has strong sales and revenue, especially in the United States
  5. The company has more than 35000+ employees
  6. Other American Eagle brands include aerie, Martin + Osa and 77kids

Above are the strengths in the SWOT Analysis of American Eagle Outfitters. The strengths of American Eagle Outfitters looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.


  1. Limited market share & advertising as compared to some other global brands
  2. American Eagle Outfitters has limited global presence as compared to bigger popular clothing brands

These were the weaknesses in the American Eagle Outfitters SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.


  1. Global expansion of American Eagle brand through opening more stores
  2. The brand can increase its business by tapping the online market and using ecommerce
  3. Tie-ups with fashion institutes can help the brand grow
  4. Making contemporary fashion clothing to capture the youth with trendy designs

Above we covered the opportunities in American Eagle Outfitters SWOT Analysis. The opportunities for any brand can include prospects of future growth.

American Eagle Outfitters Threats

  1. Similar designs available in other brands hence switching cost is less
  2. Local market poses a risk
  3. International operations of American Eagle can be affected by recession, economic slowdown etc

The threats in the SWOT Analysis of American Eagle Outfitters are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the American Eagle Outfitters SWOT analysis.

About American Eagle Outfitters

The table below gives the brand overview along with its target market, segmentation, positioning & USP

American Eagle Outfitters Overview
Parent CompanyAmerican Eagle Outfitters

Apparel and accessories


Lifestyle and Retail

Tagline/ slogan

Brighten up; Live your life


American Eagle Outfitters brand is known for low-rise jeans, polo shirts, graphic T-shirts and henley shirts

American Eagle Outfitters STP

People seeking trendy and fashionable apparel

Target group

Young boys and girls looking for stylish and comfortable clothing


American Eagle Outfitters offers casual clothing for men and women

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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