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JC Penney SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: June 29, 2023Read time:

Here is a detailed SWOT analysis of JC Penney covering strengths, weaknesses, opportunities and threats.

JC Penney Strengths

  1. JC Penney retail stores are present in more than 800+ locations
  2. JC Penney's revenue performance is strong with a good financial position
  3. It is present in clothing, footwear, furniture, jewelry, beauty products, electronics etc
  4. It offers kids free haircuts
  5. JC Penney offers shipment of goods which enhances customer experience
  6. It has launched a variety of private labels which have gained popularity among customers
  7. More than 90,000 people are employed with JC Penney

Above are the strengths in the SWOT Analysis of JC Penney. The strengths of JC Penney looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

JC Penney Weaknesses

  1.  JC Penney has very less presence globally specially emerging economies
  2. The market share is limited as even competitors give similar offerings

These were the weaknesses in the JC Penney SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

JC Penney Opportunities

  1. Disposable income is increasing of the customers which means more buyers
  2. Tapping the international market specially emerging economies can help boost business for JC Penney
  3. Acquisition of smaller retail chains
  4. More visibility through advertising and customer focused services

Above we covered the opportunities in JC Penney SWOT Analysis. The opportunities for any brand can include prospects of future growth.

JC Penney Threats

  1. Expansion from competitors can affects business margins of JC Penney
  2. Increasing ecommerce penetration can reduce margins
  3. Unfavorable business conditions can cause hurdles in operations

The threats in the SWOT Analysis of JC Penney are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the JC Penney SWOT analysis.

About JC Penney

The table below gives the brand overview along with its target market, segmentation, positioning & USP

JC Penney Overview
Parent Company

J. C. Penney Company, Inc.


Department Stores


Lifestyle and Retail

Tagline/ Slogan

When it fits you feel it; Everyday Matters


JC Penney is a chain of American mid-range department stores

JC Penney STP

American citizens looking for household products

Target Market

Middle class and upper middle class families


JC Penney is positioned as one of America's most complete departmental stores

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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