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  3. Nordstrom SWOT Analysis

Nordstrom SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: November 09, 2023Read time:

Here is a detailed SWOT analysis of Nordstrom covering strengths, weaknesses, opportunities and threats.

Nordstrom Strengths

  1. Nearly 120 Full-Line stores and 110 Nordstrom Racks
  2. Revenue performance is strong and has a good market reputation among customers
  3. 52,000+ employees
  4. Operates in Clothing, footwear, bedding, furniture, jewelry, beauty products, cafe, and House Ware category
  5. Offers free shipment options to customers which adds experience and value

Above are the strengths in the SWOT Analysis of Nordstrom. The strengths of Nordstrom looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Nordstrom Weaknesses

  1. Presence in other continents Is very low
  2. Presence of many similar stores means market share is stagnant

These were the weaknesses in the Nordstrom SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Nordstrom Opportunities

  1. Disposable income is increasing of the customers
  2. Tapping the international market specially emerging economies
  3. Acquisition of smaller retail chains
  4. More visibility through advertising and customer focused services

Above we covered the opportunities in Nordstrom SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Nordstrom Threats

  1. Reducing Sales may dilute brand equity
  2. Emotional connect with customer might decline
  3. Strong competitors and economic scenario can affect operations

The threats in the SWOT Analysis of Nordstrom are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Nordstrom SWOT analysis.

About Nordstrom

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Nordstrom Overview
Parent Company



Department Stores


Lifestyle and Retail

Tagline/ Slogan

Topshop and Topman


Upscale department store chain in the United States

Nordstrom STP

Departmental store for household goods

Target Market

Upper middle and upper class households


British styling and high quality with a wide product range

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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