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  3. United Colors of Benetton SWOT Analysis

United Colors of Benetton SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: November 30, 2023Read time:

Here is a detailed SWOT analysis of United Colors of Benetton covering strengths, weaknesses, opportunities and threats.

United Colors of Benetton Strengths

  1. They are a worldwide known brand
  2. UCB have sponsored many well know events like Formula 1 as well as Volleyball events
  3. They are known for their good quality fabric and designs
  4. They work in tangent with many other brands with their company
  5. Their clothes have international style that combines energy, colour and practicality
  6. Branding and marketing campaigns have always generated to a lot of visibility

Above are the strengths in the SWOT Analysis of United Colors of Benetton. The strengths of United Colors of Benetton looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

United Colors of Benetton Weaknesses

  1. Stiff competition means market share growth is limited
  2. Some controversial ad campaigns caused problems

These were the weaknesses in the United Colors of Benetton SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

United Colors of Benetton Opportunities

  1. Online Retail is gaining alot of importance
  2. Young designers and well developed collections
  3. Explore the unexplored markets

Above we covered the opportunities in United Colors of Benetton SWOT Analysis. The opportunities for any brand can include prospects of future growth.

United Colors of Benetton Threats

  1. Consumer switching is on a high
  2. There are a huge amount of high end fashion stores which are their competitors
  3. Price wars with other brands in similar segments

The threats in the SWOT Analysis of United Colors of Benetton are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the United Colors of Benetton SWOT analysis.

About United Colors of Benetton

The table below gives the brand overview along with its target market, segmentation, positioning & USP

United Colors of Benetton Overview
Parent Company

Benetton Group


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

United Colors of Benetton; All the colors of the world


Perfect combination of fashionable sweater clothing which is extremely trendy

United Colors of Benetton STP

Clothing which is a combination of adventure as well as innocence

Target Market

People with Medium to high purchasing power and a chic attitude


Stylish clothes with an adventurous and innovative touch

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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