1. SWOT Analysis
  2. Lifestyle and Retail
  3. IKEA SWOT Analysis

IKEA SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: December 11, 2023Read time:

Here is a detailed SWOT analysis of IKEA covering strengths, weaknesses, opportunities and threats.

IKEA Strengths

  1. IKEA is one of the world's leading furniture retailer
  2. IKEA has approximately 200,000 employees across the world
  3. It is present in almost 50 countries with more than 400 Ikea stores
  4. IKEA is known for its easy and ready to assemble furniture across the world. Pre-assembled furniture is also offered by the company
  5. It also offers services in the smart homes and flats category
  6. IKEA is also known for its food offerings inside its big stores across the world
  7. The company manufactures its own furniture which is then assembled by the buyer
  8. It is now expanding in Asian countries to expand its business e.g. India, Malaysia, Philippines, Mexico etc.
  9. IKEA website receives more than 2 billion users annually
  10. The ecommerce portal offers all products, which can be purchased online and delivered home
  11. IKEA has partnership with various organizations like UNICEF, Bill & Melinda Gates Foundation etc. for helping society during floods, earthquakes and other donations

Above are the strengths in the SWOT Analysis of IKEA. The strengths of IKEA looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

IKEA Weaknesses

  1. Many countries are still not accustomed to ready to assemble furniture but rather prefer pre-assembled furniture
  2. In this competitive segment, it becomes difficult to increase market share consistently

These were the weaknesses in the IKEA SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

IKEA Opportunities

  1. IKEA can launch ability to order furniture online and option to assemble at home
  2. IKEA can offer an option to either buy ready to assemble or pre-assembled at a cheap fee to open a new revenue option
  3. Acquisition of furniture & office supplies brands can further strengthen its product portfolio
  4. The brand can look to explore opportunities in different countries

Above we covered the opportunities in IKEA SWOT Analysis. The opportunities for any brand can include prospects of future growth.

IKEA Threats

  1. Competition from low cost furniture manufacturers can affect business for IKEA
  2. Pre-assembled furniture can be cheaper in many countries, which might lead to less margins
  3. Economic policies & recession can lead to loss of business

The threats in the SWOT Analysis of IKEA are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the IKEA SWOT analysis.

About IKEA

The table below gives the brand overview along with its target market, segmentation, positioning & USP

IKEA Overview
Parent Company

Stichting INGKA Foundation


Furniture Retail


Lifestyle and Retail

Tagline/ Slogan

World of Inspiration for your home


Ready to assemble affordable furniture and home items  


People looking for home furnishing and items

Target Market

Families Upper Class and Middle Class


Ikea offers great ready to assemble furniture with great buying experience

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to IKEA. This section covers SWOT Analysis along with Segmentation, Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin