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ASDA SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: October 29, 2023Read time:

Here is a detailed SWOT analysis of ASDA covering strengths, weaknesses, opportunities and threats.

ASDA Strengths

  1. ASDA has a wide range of product offerings and service offerings include financial services
  2. It is known for its amazing marketing campaigns showing services and customer delight
  3. In constant touch with its customers via social networking – asks feedback, conducts competitions, etc.
  4. The company is socially responsible through CSR initiatives
  5. ASDA has over 150,000 employees working at over 500 stores
  6. The brand has strengthened its position through many acquisitions
  7.  ASDA has been able to connect with its customers through online services
  8. Strong backing of parent company Walmart can be utilised to increased business & penetration

Above are the strengths in the SWOT Analysis of ASDA. The strengths of ASDA looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

ASDA Weaknesses

  1. ASDA has limited global presence as compared to few other competitors
  2. Their ability to sell prices have restricted their entrance is few countries as the country fear a competition with local vendors

These were the weaknesses in the ASDA SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

ASDA Opportunities

  1. Expanding in new areas of pharmacies, opticians, jewelry and photo department.
  2. Venturing into markets that are growing like India, China etc
  3. Acquisition of smaller companies can help ASDA grow further

Above we covered the opportunities in ASDA SWOT Analysis. The opportunities for any brand can include prospects of future growth.

ASDA Threats

  1. Price war with other retail chains brands
  2. Pressure of maintaining low prices can margins of ASDA
  3. Ever changing policies of various central govts

The threats in the SWOT Analysis of ASDA are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the ASDA SWOT analysis.

About ASDA

The table below gives the brand overview along with its target market, segmentation, positioning & USP

ASDA Overview
Parent Company



Retail Industry


Lifestyle and Retail

Tagline/ Slogan

Saving your money every day


ASDA is always connected to its customers via multi channel media to provide them services


People looking for groceries and daily need goods

Target Market

Majority of married living people, internet savvy.


ASDA is UK’s cheapest market destination offering quality products

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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