1. SWOT Analysis
  2. Lifestyle and Retail
  3. Boots SWOT Analysis

Boots SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: June 04, 2023Read time:

Here is a detailed SWOT analysis of Boots covering strengths, weaknesses, opportunities and threats.

Boots Strengths

  1. Boots is one of the leading retail chains in the UK, specializing in cosmetics, health and beauty products
  2. Boots has a strong R&D team and offers optical solutions to customers
  3. The company offers innovative multi-brand products across a wide range along with its own branded products
  4. Boots has more than 2500 stores spread across UK and a few neighboring countries
  5. Strong branding and marketing across the UK ensures high awareness amongst people
  6. The association between Walgreens and Boots has made a significant impact which has helped the company grow its business
  7. More than 50,000 people are employed with Boots
  8. The ecommerce website offers a wide product range, which customers czn purchase online
  9. Boots offers loyalty cards and points to customers, which can be redeemed to get discounts for their loyalty

Above are the strengths in the SWOT Analysis of Boots. The strengths of Boots looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Boots Weaknesses

  1. Boots retail stores are not present globally as compared to its competitors
  2. Dependence only on the UK market leads to fluctuations

These were the weaknesses in the Boots SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Boots Opportunities

  1. Expanding into other countries can help grow Boots' business
  2. Tapping emerging economies for better global operations
  3. Increasing the product portfolio and also having multi-brand options for customers

Above we covered the opportunities in Boots SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Boots Threats

  1. Emergence of ecommerce players offering a diverse range can negatively impact the business
  2. Heavy regulatory cost can lead to diminishing revenues for Boots
  3. Strong competition from local and global brands in pharmaceutical industry

The threats in the SWOT Analysis of Boots are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Boots SWOT analysis.

About Boots

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Boots Overview
Parent Company

Alliance Boots


Pharmaceutical and beauty


Lifestyle and Retail

Tagline/ Slogan

Feel good


Boots offers retail services to look and feel better than ever thought possible

Boots STP

Health and beauty conscious people

Target Market

Upper middle class and middle class ,focus on Women and home maker


Boots helps customers look and feel at their best through its retail store services

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Boots. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin