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Sainsbury's SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: August 18, 2023Read time:

Here is a detailed SWOT analysis of Sainsbury's covering strengths, weaknesses, opportunities and threats.

Sainsbury's Strengths

  1. Sainsbury's is one of the largest supermarket chains in UK
  2. Sainsbury's has an employee strength of over 100,000 people
  3. It has an extremely experienced leadership team
  4. The company has an excellent branding and advertising across the UK through TVCs, print ads, online campaigns etc
  5.  Sainsbury's has over 1000 supermarkets and convenience stores across UK
  6. Each store typically stocks around 30,000 lines of which around 20% are "own-label" goods
  7. The company is listed on the London Stock Exchange & FTSE Index
  8.  Sainsbury's has also sponsored several events like Paralympics
  9. The brand has a strong legacy in the UK since it started in 1869

Above are the strengths in the SWOT Analysis of Sainsbury's. The strengths of Sainsbury's looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Sainsbury's Weaknesses

  1. Rising food prices over the world have impacted on Sainsbury's selling at higher prices.
  2. Stiff competition within every segment of the retail sector affects its business

These were the weaknesses in the Sainsbury's SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Sainsbury's Opportunities

  1. Sainsbury's can enter the markets of emerging companies through joint ventures or partnerships to explore these new markets
  2. Self checkout machines could help in Sainsbury's opening stores for 24 hours which might help boost sales
  3. Expanding into growing economies like Africa, Asia etc.

Above we covered the opportunities in Sainsbury's SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Sainsbury's Threats

  1. Increasing globalization, presents a challenge as well as an opportunity to Sainsbury's
  2. The company has to always source the best quality & financially viable products from world over vis a vis its competitors
  3. Growing penetration of ecommerce companies can affect its business

The threats in the SWOT Analysis of Sainsbury's are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Sainsbury's SWOT analysis.

About Sainsbury's

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Sainsbury's Overview
Parent Company

Qatar Investment


Retail Industry


Lifestyle and Retail

Tagline/ Slogan

Good food costs less at Sainsbury's


Sainsburys is known for selling at low prices with a varieties to offer

Sainsbury's STP

People who shop online and offline for groceries & daily need goods

Target Market

Households & individuals


Sainsburys is a provider of varied products at affordable prices

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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