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  3. Bata SWOT Analysis

Bata SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: June 12, 2023Read time:

Here is a detailed SWOT analysis of Bata covering strengths, weaknesses, opportunities and threats.

Bata Strengths

  1. Bata has a worldwide Presence in over 70 countries and production facilities in 27 countries
  2. Benefit received from link to the international organization for back-office systems, product innovations and sourcing.
  3. Bata showrooms are found in all the major cities, mini-metros and towns
  4. Sells through over 1200 retail stores in India and 5000 stores worldwide
  5. Bata company employs more than 6800 people in India and 40000 people world over and over 30,000 dealers
  6. Excellent advertising and brand presence
  7. Wide range of footwear including ladies sandals, heels, sports shoes, men formal shoes, trek shoes, accessories etc

Above are the strengths in the SWOT Analysis of Bata. The strengths of Bata looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Bata Weaknesses

  1. High cost for brand protection for Bata products
  2. Intense competition in the footwear segment means limited scope to overhaul market share

These were the weaknesses in the Bata SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Bata Opportunities

  1. People now look towards buying footwear as a blend of fashion and comfort, so now has an increasing market size
  2. Bata has an opportunity to create a separate division for tackling the rural markets in emerging nations
  3. Global expansion in the premium footwear section

Above we covered the opportunities in Bata SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Bata Threats

  1. Intense competition from other leading footwear brands can affect Bata's margins
  2. Commoditization if fashion footwear not differentiated well

The threats in the SWOT Analysis of Bata are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Bata SWOT analysis.

About Bata

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Bata Overview
Parent Company

Bata Shoes


Apparel- Footwear


Lifestyle and Retail

Tagline/ Slogan

India’s favorite footwear brand; Shoes for all; I love my shoes


Bata brand offers innovation and trust

Bata STP

Complete Coverage of the market

Target Market

People who prefer fashionable footwear


Bata is positioned as the best footwear brand

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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