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  3. Jockey SWOT Analysis

Jockey SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: May 14, 2023Read time:

Here is a detailed SWOT analysis of Jockey covering strengths, weaknesses, opportunities and threats.

Jockey Strengths

  1. Known as an established brand in inner wear, sleep wear for women, men and children
  2. Established and trusted Brand Name globally
  3. Jockey is a recognized trademark in 120 countries
  4. Is an active corporate citizen
  5. Popular top-of-the-mind brand available mostly at all multi-retail brand stores globally
  6. Popular advertising campaigns and good brand visibility

Above are the strengths in the SWOT Analysis of Jockey. The strengths of Jockey looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Jockey Weaknesses

  1. Brand Name has to be protected and hence the costs increases
  2. Competition from other popular brands means limited market share growth

These were the weaknesses in the Jockey SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Jockey Opportunities

  1. Emerging markets are projected to have increasing sales in the lingerie sector
  2. To take forward its jockey initiative as more number of people are becoming aware of their lingerie and nightwear

Above we covered the opportunities in Jockey SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Jockey Threats

  1. New entrants have a chance if they offer innovative designs and services
  2. Intense Competition from existing players
  3. Problem of imitation of designs in countries where property rights are not properly defined

The threats in the SWOT Analysis of Jockey are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Jockey SWOT analysis.

About Jockey

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Jockey Overview
Parent Company

Jockey International


Footwear and Apparel


Lifestyle and Retail

Tagline/ Slogan

Just Jockeying; Genuine Jockey


Good Quality Innerwear Clothing

Jockey STP

Full Market Coverage

Target Market

Men, Women and kids of all age groups


Fun and Youthful way of thinking and Lifestyle choice

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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