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  3. Wildcraft SWOT Analysis

Wildcraft SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: March 22, 2023Read time:

Here is a detailed SWOT analysis of Wildcraft covering strengths, weaknesses, opportunities and threats.

Wildcraft Strengths

  1. Design and Distribution
  2.  Wildcraft Gear is available in over 150 Exclusive Stores, over 2500 multi-branded stores across over 400+ key Indian cities.
  3. Niche market in India of outdoor gear
  4. Has the advantage of being a strong first mover in the category
  5. Has good International brand presence

Above are the strengths in the SWOT Analysis of Wildcraft. The strengths of Wildcraft looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Wildcraft Weaknesses

  1. The company is relatively new compared to industry leaders
  2. Limited market share growth and high brand switching due to many options

These were the weaknesses in the Wildcraft SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Wildcraft Opportunities

  1. To capitalize on the fact that it is a first mover and hence become known completely for any outdoor requirement
  2. To create a market for itself by creating awareness
  3. Tap international markets with more advertising

Above we covered the opportunities in Wildcraft SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Wildcraft Threats

  1. International brand slowly entering into the market with their expertise and strong brand name
  2. Duplicate and fake imitations affect brand

The threats in the SWOT Analysis of Wildcraft are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Wildcraft SWOT analysis.

About Wildcraft

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Wildcraft Overview
Parent Company



Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Gear for Life


International Quality Outdoor Gear

Wildcraft STP

Premium adventure apparel and accessories

Target Market

Young urban men and women from the upper middle class


One of the top outdoor and adventure brand in India

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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