1. SWOT Analysis
  2. Lifestyle and Retail
  3. Sears SWOT Analysis

Sears SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team Last Updated: November 01, 2023Reading time:

Here is a detailed SWOT analysis of Sears covering strengths, weaknesses, opportunities and threats.

Sears Strengths

  1. The company was named as one of the Best Places to Work for Equality published by the Human Rights Campaign
  2. Revenue has grown and shown a strong financial performance
  3. 280,000+ employees
  4. Subsidiaries are Kmart, Sears, Roebuck and Co., KCD IP, Shop Your Way, MetaScale etc.
  5. Has its own line of flagship brands

Above are the strengths in the SWOT Analysis of Sears. The strengths of Sears looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Sears Weaknesses

  1. Closing of stores due to less performance is a concern
  2. It is the target of an Industrial Workers of the World campaign to get the company to stop advertising through Havas' MPG

These were the weaknesses in the Sears SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Sears Opportunities

  1. Disposable income is increasing of the customers
  2. Tapping the international market specially emerging economies
  3. Acquisition of smaller retail chains
  4. More visibility through advertising and customer focused services

Above we covered the opportunities in Sears SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Sears Threats

  1. Huge financial troubles
  2. Operational control is difficult
  3. Increasing competition and changing economic scenarios

The threats in the SWOT Analysis of Sears are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Sears SWOT analysis.

About Sears

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Sears Overview
Parent Company

Sear's Holdings


Department Stores


Lifestyle and Retail

Tagline/ Slogan



Number of flagship brands under the name

Sears STP

Individuals seeking groceries and fashion apparel

Target Market

Upper middle class urban individuals


One of United States largest broad line retailer

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Sears. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin