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Seiko SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team Last Updated: August 08, 2023Reading time:

Here is a detailed SWOT analysis of Seiko covering strengths, weaknesses, opportunities and threats.

Seiko Strengths

  1.  Seiko company has partnered with big football clubs, that has helped the brand presence in Europe
  2. The brand has a significant presence in Asia as well, especially in China
  3. Seiko has also sponsored Olympic games
  4. The brand has strong after sales service network that works for the brand
  5. More than 10000+ employees work for the Seiko company
  6. Apart from watches, Seiko is a manufacturer of electronics, fashion accessories, clocks etc
  7. The watch brand also has the credit of being a part of a NASA mission

Above are the strengths in the SWOT Analysis of Seiko. The strengths of Seiko looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Seiko Weaknesses

  1. Seiko brand is affected by counterfeit imitations
  2. Differentiation of its competitors is very strong as compared to Seiko leading to limited brand recall of Seiko

These were the weaknesses in the Seiko SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Seiko Opportunities

  1. Product categories for Seiko watches can be expanded in various segments
  2. The brand can also expand its market internationally with promotion and marketing strategies

Above we covered the opportunities in Seiko SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Seiko Threats

  1. There is high competition with respect to prices in this segment. Since cost of production has increased significantly, the profits have suffered in the mid level segment
  2. Since the brand suffers from lower top of the mind recall, its competitors score in the same, especially in the Mid-segment
  3. Fake watches that carry Seiko's brand name and sell cheaply

The threats in the SWOT Analysis of Seiko are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Seiko SWOT analysis.

About Seiko

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Seiko Overview
Parent Company

Seiko Holdings Corporation


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Seiko. It's your watch that tells most about who you are


Seiko offers modern, contemporary and stylish watches

Seiko STP

Mid level segment

Target Market

Mid Income Men and Women


Seiko offers high technology modern watches

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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