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More Store SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: May 16, 2023Read time:

Here is a detailed SWOT analysis of More Store covering strengths, weaknesses, opportunities and threats.

More Store Strengths

  1. It has strong pan-India presence as 540 supermarkets and nine hypermarkets across country
  2. It owns private label food brands like Feasters, Kitchens promise and best of India
  3. Over 11,000 employees form the workforce
  4. Strong backing of the Aditya Birla Group
  5. Good branding and marketing in India
  6. The stores loyalty program has over 1 million customers subscribed

Above are the strengths in the SWOT Analysis of More Store. The strengths of More Store looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

More Store Weaknesses

  1. Tough competition from existing players and unorganized sector means limited market share
  2. New entrant in market compared to other players and low penetration

These were the weaknesses in the More Store SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

More Store Opportunities

  1. Evolving retail industry in India’s urban and semi urban market, it is expected to grow
  2. Growing awareness and brand consciousness across different socio-economic classes

Above we covered the opportunities in More Store SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about More Store

More Store Threats

  1. Strong competition from domestic players also from global players entering into Indian retail market
  2. Increasing commodities prices causing pressure on profit margins

The threats in the SWOT Analysis of More Store are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the More Store SWOT analysis.

Read Similar SWOT analysis

About More Store

The table below gives the brand overview along with its target market, segmentation, positioning & USP

More Store Overview
Parent Company

Aditya Birla group




Lifestyle and Retail

Tagline/ Slogan

Hamesha Extra


Quality products at attractive price points

More Store STP

Quality and price cautious group

Target Market

Upper middle class and middle class


Freshness with quality

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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