1. SWOT Analysis
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  3. Subhiksha SWOT Analysis

Subhiksha SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: November 02, 2023Read time:

Here is a detailed SWOT analysis of Subhiksha covering strengths, weaknesses, opportunities and threats.

Subhiksha Strengths

  1. It is Indian retail chain with 1600 stores allover India
  2. Skilled workforce that help customers in buying decisions
  3. Prices are 8 % less than the MRP so its affordable for common man
  4. Better ambience than typical retail store helps to gain customer time
  5. Strong supply chain management

Above are the strengths in the SWOT Analysis of Subhiksha. The strengths of Subhiksha looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Subhiksha Weaknesses

  1. Limited attractive promotional offers to attract customers
  2. Decreasing footfall in stores is a concern
  3. Less geographical reach restricted mostly in metro cities

These were the weaknesses in the Subhiksha SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Subhiksha Opportunities

  1. Using ATL promotional offers could cater to mass consumers in minimum time
  2. Leverage on brand name could help them expand in semi metro city
  3. Positioning on quality and variety and not only on pricing

Above we covered the opportunities in Subhiksha SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Subhiksha Threats

  1. Consumers are getting highly brand cautious in various socio-economic classes
  2. Brand image has been deteriorating and sales getting hampered too due to competition

The threats in the SWOT Analysis of Subhiksha are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Subhiksha SWOT analysis.

About Subhiksha

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Subhiksha Overview
Parent Company

Subhiksha group




Lifestyle and Retail

Tagline/ Slogan

Bachat mera adhikar, Subhiksha mera Abhimaan


Value for money

Subhiksha STP

Qualityand price cautious group

Target Market

Upper middle class and lower middle class


Quality and trust

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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