Subhiksha SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team, Last Updated: April 26, 2020

Here is a detailed SWOT analysis of Subhiksha covering strengths, weaknesses, opportunities and threats.

Subhiksha Strengths

  1. It is Indian retail chain with 1600 stores allover India
  2. Skilled workforce that help customers in buying decisions
  3. Prices are 8 % less than the MRP so its affordable for common man
  4. Better ambience than typical retail store helps to gain customer time
  5. Strong supply chain management

Above are the strengths in the SWOT Analysis of Subhiksha. The strengths of Subhiksha looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Subhiksha Weaknesses

  1. Limited attractive promotional offers to attract customers
  2. Decreasing footfall in stores is a concern
  3. Less geographical reach restricted mostly in metro cities

These were the weaknesses in the Subhiksha SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Subhiksha Opportunities

  1. Using ATL promotional offers could cater to mass consumers in minimum time
  2. Leverage on brand name could help them expand in semi metro city
  3. Positioning on quality and variety and not only on pricing

Above we covered the opportunities in Subhiksha SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Subhiksha Threats

  1. Consumers are getting highly brand cautious in various socio-economic classes
  2. Brand image has been deteriorating and sales getting hampered too due to competition

The threats in the SWOT Analysis of Subhiksha are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Subhiksha SWOT analysis.

Continue reading more about the brand/company.

About Subhiksha

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Subhiksha Overview
Parent Company

Subhiksha group

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Bachat mera adhikar, Subhiksha mera Abhimaan

USP

Value for money

Subhiksha STP
Segmentation

Qualityand price cautious group

Target Market

Upper middle class and lower middle class

Positioning

Quality and trust


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Subhiksha. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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