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Breguet SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: February 27, 2024Read time:

Here is a detailed SWOT analysis of Breguet covering strengths, weaknesses, opportunities and threats.

Breguet Strengths

  1. Breguet produced the first wrist watch in 1810 and pioneer of numerous watch-making technologies
  2. Breguet watches have an image of being associated with history and culture which differentiates itself from other watches
  3. Part of the Swatch group that has 28,000 employees across 50 countries
  4. The brand has a strong presence internationally by prestigious associations (museums, art and culture events are synonymous with its brand image and reinforce its identity)
  5. Since 1999, Breguet has registered over 100 patents in watch technology
  6. The brand also offers writing instruments, cufflinks, jewellery for ladies etc
  7. Good advertising and brand of Breguet watches especially in premium shopping malls globally
  8. Several events are organized by the company to reach out to a niche & rich audience

Above are the strengths in the SWOT Analysis of Breguet. The strengths of Breguet looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Breguet Weaknesses

  1. The positioning of the Breguet brand and its association with history and culture can cause limitations in terms of varieties of design
  2. Limited market share growth due to competition

These were the weaknesses in the Breguet SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Breguet Opportunities

  1. Breguet can expand its product base in the crystal quartz watch category
  2. High growth observed in luxury segment in developing economies
  3. High spending power of people means a higher opportunity to sell Breguet globally 
  4. More advertising would help increasing brand awareness

Above we covered the opportunities in Breguet SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Breguet Threats

  1. Breguet faces competition in the luxury segment with new designs from its competitors
  2. Instability surrounding the Euro has affected the spending costs by the brand
  3. Fake and counterfeit products hurt the brand image and sales

The threats in the SWOT Analysis of Breguet are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Breguet SWOT analysis.

About Breguet

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Breguet Overview
Parent Company

The Swatch group


Watches and accessories


Lifestyle and Retail

Tagline/ Slogan

Depuis 1775


Breguet is a leader of numerous watch-making technologies especially the tourbillon

Breguet STP

High Income group

Target Market

Culturally aware high income men and women


Breguet is a watch brand with a history attached to every timepiece

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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