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Agnes B SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: February 08, 2024Read time:

Here is a detailed SWOT analysis of Agnes B covering strengths, weaknesses, opportunities and threats.

Agnes B Strengths

  1. Strong brand presence with over 200 boutiques spread over 3 continents in 12 countries.
  2. The brand has an exclusive online store which it uses to sell select merchandise.
  3. The brand has diversified into footwear, fragrances and eyewear to make it a complete urban lifestyle brand.
  4. The brand has taken up several green initiatives like using recycled materials for its products and packaging and has formed a green committee for it.
  5. The brand also undertakes several CSR initiatives for fighting AIDS with initiatives like Help Yourself which have been successful.
  6. The brand along with products has also diversified into services like restaurants, cafes , flower shops, wedding organizers which is unique to the brand.

Above are the strengths in the SWOT Analysis of Agnes B. The strengths of Agnes B looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Agnes B Weaknesses

  1. The brand has not indulged in any advertisements and promotions unlike its competitors.
  2. The brand has limited presence in emerging economies which are huge markets

These were the weaknesses in the Agnes B SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Agnes B Opportunities

  1. The brand can concentrate on new emerging markets like India and China which has growing potential clientele for their products.
  2. The brand with its range of products and services can also look forward to innovating new retail formats.
  3. Tie-ups with fashion houses to increase visibility

Above we covered the opportunities in Agnes B SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Agnes B Threats

  1. The brand faces threat from the highly fragmented fashion industry where there is a high bargaining power of buyers and low brand loyalty.
  2. The brand can also feel the crunch with the market recessions and reduced spending on lifestyle products.
  3. The foray of various fashion designers into this segment also increases the competitive space.

The threats in the SWOT Analysis of Agnes B are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Agnes B SWOT analysis.

About Agnes B

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Agnes B Overview
Parent Company

Agnes B


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Save the Date


Exclusive designer wear

Agnes B STP

Fashion conscious men and women in the age group 0f 25-45

Target Market

Young urban upper middle class men and women


A complete urban lifestyle brand.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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