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Moschino SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: November 09, 2023Read time:

Here is a detailed SWOT analysis of Moschino covering strengths, weaknesses, opportunities and threats.

Moschino Strengths

  1. Creative Designs from an established fashion house
  2. Associated with Aeffe s.p.A hence greater credibility
  3. Strong parent brand’s distribution network and financial stability
  4. Good presence in Italy and some other European countries
  5. It has stores in Europe and Asia

Above are the strengths in the SWOT Analysis of Moschino. The strengths of Moschino looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Moschino Weaknesses

  1. Limited brand awareness globally as compared to some other lifestyle apparel brands
  2. Penetration is less in Americas and the emerging economies

These were the weaknesses in the Moschino SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Moschino Opportunities

  1. Increasing disposable incomes in emerging countries
  2. Growing awareness of the fashion industry due to media
  3. People accepting fashion trends as a part of everyday lifestyle

Above we covered the opportunities in Moschino SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Moschino

Moschino Threats

  1. Competitive market
  2. Product substitutes is easily available
  3. Threat from cheaper/ fake imitations

The threats in the SWOT Analysis of Moschino are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Moschino SWOT analysis.

About Moschino

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Moschino Overview
Parent Company

Aeffe s.p.A


Footwear and Apparel


Lifestyle and Retail

Tagline/ Slogan

I feel


Premium Italy Brand

Moschino STP

Premium Elite Fashionable People

Target Market

Urban upper class


Premium fashion Brand

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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