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  3. VIP Innerwear SWOT Analysis

VIP Innerwear SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: April 24, 2023Read time:

Here is a detailed SWOT analysis of VIP Innerwear covering strengths, weaknesses, opportunities and threats.

VIP Innerwear Strengths

  1. Very high growth rate across India
  2. Product has un-substitutable demand
  3. Brand well known globally as well as locally
  4. Diversified set of products

Above are the strengths in the SWOT Analysis of VIP Innerwear. The strengths of VIP Innerwear looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

VIP Innerwear Weaknesses

  1. Large segment of market in the unorganized sector
  2. High – degree of price sensitiveness

These were the weaknesses in the VIP Innerwear SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

VIP Innerwear Opportunities

  1.  Potential to grow in the organized sector market
  2. Better advertisements shall create more brand awareness about quality, comfort, brand name and price

Above we covered the opportunities in VIP Innerwear SWOT Analysis. The opportunities for any brand can include prospects of future growth.

VIP Innerwear Threats

  1. Fierce competition from multi-nationals operating in India and also local players
  2. Changing consumer buying behavior with inflation

The threats in the SWOT Analysis of VIP Innerwear are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the VIP Innerwear SWOT analysis.

About VIP Innerwear

The table below gives the brand overview along with its target market, segmentation, positioning & USP

VIP Innerwear Overview
Parent Company

Maxwell Industries


Innerwear and Undergarments


Lifestyle and Retail

Tagline/ Slogan

Ye ander ki baat hai


Contemporary feel and wide range

VIP Innerwear STP

Men innerwear

Target Market

Boys and men from the urban middle class


Value for money premium quality having aspiration value

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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