1. SWOT Analysis
  2. FMCG
  3. Maybelline SWOT Analysis

Maybelline SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: June 02, 2023Read time:

Here is a detailed SWOT analysis of Maybelline covering strengths, weaknesses, opportunities and threats.

Maybelline Strengths

  1. Maybelline has the top research and development teams and resources through their parent company L’Oreal
  2. Maybelline has a coveted image of being hip, intelligent, stylish and charming which is positioned well to target young women
  3. The brand has a strong market penetration and brand loyalty globally
  4. The brand has competitive prices due to an effective cost of production
  5. Different versions of product are produced for each country depending upon the local demand
  6. Maybelline is a widely recognized cosmetics brand, owing to good advertising exercises via social media, digital marketing, TV campaigns, print ads etc.
  7. The brand promotes its products via sponsored events as well as using brand ambassadors
  8. Owing to the parent company's good distribution, the products are available at most leading ecommerce portals as well as leading retail stores

Above are the strengths in the SWOT Analysis of Maybelline. The strengths of Maybelline looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Maybelline Weaknesses

  1. Despite being a popular brand, cosmetics industry has intense competition and hence limited market share
  2. Cosmetic products don’t suit people with sensitive skin and hence sometimes faces an issue

These were the weaknesses in the Maybelline SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Maybelline Opportunities

  1. Maybelline can focus on developing more products based on local needs
  2. The brand can leverage the strong position of its parent company Loreal
  3. Continued investment in R&D and geographical expansion can help the brand grow

Above we covered the opportunities in Maybelline SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Maybelline Threats

  1. Wide range of substitutes available can impact the business for Maybelline
  2. The brand image can be impacted by fake or cheaper imitation goods
  3. Being a global brand, Government policies, economic recession etc. can have an impact on the business

The threats in the SWOT Analysis of Maybelline are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Maybelline SWOT analysis.

About Maybelline

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Maybelline Overview
Parent Company



Personal Care brands - Cosmetics



Tagline/ Slogan

Maybe She's Born With It. Maybe It's Maybelline


Large variety of products with competitive costs

Maybelline STP

Middle and upper class

Target Market

18-35 year old female at mass market


Makes you more beautiful with subtle care

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Maybelline. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin