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Revlon SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: November 11, 2023Read time:

Here is a detailed SWOT analysis of Revlon covering strengths, weaknesses, opportunities and threats.

Revlon Strengths

  1. First international color cosmetics brand to be launched worldwide
  2. Formed a collaboration with many firms which helped expand in India
  3. Endorsed by popular artists in USA
  4. Good quality products
  5. A global brand name with association with many international celebrities
  6. Has a workforce of over 7000 employees

Above are the strengths in the SWOT Analysis of Revlon. The strengths of Revlon looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Revlon Weaknesses

  1. Many players in the market restrict market share
  2. Brand penetration is mostly in the cities

These were the weaknesses in the Revlon SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Revlon Opportunities

  1. Non-traditional promotional activities
  2. Collaborate for the networking based model in India which might help increase reach in India

Above we covered the opportunities in Revlon SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Revlon Threats

  1. Lots of local competitors
  2. Changing preferences of customers

The threats in the SWOT Analysis of Revlon are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Revlon SWOT analysis.

About Revlon

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Revlon Overview
Parent Company



Personal Care



Tagline/ Slogan

Beyond Natural; Irresistibly Attractive


Quality personal care

Revlon STP

Personal care products for women

Target Market

Women who want quality personal care and style


As a quality personal care product which brings the innovation of USA to India

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Revlon. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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