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  3. Ariel SWOT Analysis

Ariel SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: July 01, 2023Read time:

Here is a detailed SWOT analysis of Ariel covering strengths, weaknesses, opportunities and threats.

Ariel Strengths

  1. World leader in detergent segment
  2. Quality detergent – can remove the toughest stains
  3. Has made a strong base in the mind of users by various innovations in marketing
  4. 1st to introduce fragrances in the market

Above are the strengths in the SWOT Analysis of Ariel. The strengths of Ariel looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Ariel Weaknesses

  1. Various lower priced products available in the market
  2. Strong competitors

These were the weaknesses in the Ariel SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Ariel Opportunities

  1. 00 crore detergent market
  2. Big untapped rural market
  3. Can use its brand imprint in the minds of people to increase its customer base

Above we covered the opportunities in Ariel SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Ariel

Ariel Threats

  1. Counterfeit products in rural areas
  2. Aggressive price competition
  3. Ambush marketing harming the products reputation

The threats in the SWOT Analysis of Ariel are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Ariel SWOT analysis.

About Ariel

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Ariel Overview
Parent Company

Procter and Gamble


Home Care brands - detergents



Tagline/ Slogan

Sirf yaadein taaza rakhe, daag nahi


The product has been in the market for many decades and has established its image as the product which can remove dirtiest and difficult to remove  stains

Ariel STP

Premium product – People who want quality and are ready to pay more price for good quality product

Target Market

Upper middle class and rich class of the society


Positioned by the special attributes it possesses of cleaning the dirtiest stains by micro cleaning system in the product

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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