Maybelline is a makeup brand based out of US and has its operations throughout the world. It belongs to the French cosmetic company known as L’Oréal. In 1915, a young entrepreneur created the Maybelline company.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Below we look at the top 7 competitors of Maybelline.
The cosmetic company Revlon was founded in the year 1932 and is based in the city of New York. Its founders were Charles Revson, Joseph and Charles Lachman and had its origin from the period of Great Depression. The personal care company has wide range of products ranging from cosmetic colours, hair colours and beauty products.
Lakme was the first Indian beauty brand to launch its cosmetics in India. Lakme Cosmetics was established in 1952 by MrJRD Tata to cater the needs of Indian women and avoid them from buying international brands. Its name originated from the name of the goddess, Lakshmi who is known for her beauty.
Found in 1886, Avon is one of the well-known and largest cosmetic companies in the world. With an annual revenue of 9+ billion USD, Avon is one of the largest direct sellers in the world. It has serves its valued customers across 100 different countries.
Chanel is a luxurious fashion brand from France which is known for its haute couture and ready-to wear clothing line along with other premium products such as watches, perfumes, handbags, sunglasses and designer jewellery. The brand is highly renowned across the world and wore by the high socio-economic class of people as a symbol of luxury and elitism. It was founded by Gabrielle Chanel, famously known as Coco Chanel in 1909 and was revolutionary in its designs as it freed the women of 20th century from the corseted dresses they were wearing to more comfortable and naturally flattering dresses.
5. Christian Dior:
Christian Dior was a French fashion designer who established one of the world’s top fashion house with the same name in 1946. The fashion house gained critical acclaim with its first fashion collection for spring-summer 1947 which received several accolades and achieved a phenomenal success. Today Christian Dior designs and retails various luxury goods for its target customers.
6. Estée Lauder:
Estee Lauder is a company based in the United States of America which deals in diverse sectors of Haircare, Fragrance, makeup and Skincare under various labels. It was founded by Estee Lauder and her husband in the year 1946 and is headquartered at General Motors Building in New York. The brand was born due to the founder’s aspiration to be an actress but beauty business was something that the founder was made up of.
Lancôme is a French luxury perfume company which specializes in skincare, perfume and makeup. This company aims toward the higher end customers and have a niche market share. Lancôme is a part of L’Oreal and exports products internationally.
To conclude, the above article highlights the various competitors which compete with Maybelline. This understanding helps to evaluate the various external business factors for any company.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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