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Procter and Gamble (P&G) SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: June 04, 2023Read time:

Here is a detailed SWOT analysis of Procter and Gamble (P&G) covering strengths, weaknesses, opportunities and threats.

Procter and Gamble (P&G) Strengths

  1. P&G has over 300 brands globally which are available in over 180 countries
  2. Over 100,000+ people are employed in P&G globally
  3. It has around 24 brands which have annual sales over a billion dollars
  4. Its brand have a high recall, high visibility due to excellent marketing and advertising
  5. P&G has operations in over 80 countries
  6. P&G brand has also contributed as sponsors in major sporting and entertainment events
  7. Several of its brands like Gillette, Duracell, Ariel, Olay etc. are prominent global brands
  8.  P&G has been recognized through several awards across brands, sectors globally
  9. Sponsorships of lifestyle events, competitions etc. have helped the brand to build a connect with the people
  10. Excellent distribution and availability of P&G products through supermarkets, groceries, online etc.

Above are the strengths in the SWOT Analysis of Procter and Gamble (P&G). The strengths of Procter and Gamble (P&G) looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Procter and Gamble (P&G) Weaknesses

  1. Fake products sold under the name of their brand name is a big concern for P&G
  2. Its products have stiff competition from big domestic players and international brands

These were the weaknesses in the Procter and Gamble (P&G) SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Procter and Gamble (P&G) Opportunities

  1. P&G cantap rural markets and increase penetration in urban areas
  2. Mergers and acquisitions can be done to strengthen the brand
  3. Increasing purchasing power of people thereby increasing demand
  4. P&G can leverage its strong name and powerful brands to diversify into more consumer products

Above we covered the opportunities in Procter and Gamble (P&G) SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Procter and Gamble (P&G) Threats

  1. Intense and increasing competition amongst other FMCG companies can affect the market share of Procter and Gamble
  2. FDI in retail thereby allowing international brands worldwide
  3. Competition from unbranded and local products
  4. Since P&G is a global brand, recessions, fluctuating dollar prices, economic crisis etc. can affect its business operations

The threats in the SWOT Analysis of Procter and Gamble (P&G) are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Procter and Gamble (P&G) SWOT analysis.

About Procter and Gamble (P&G)

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Procter and Gamble (P&G) Overview
Parent Company

Procter and Gamble (P&G)


Consumer Products



Tagline/ Slogan

Touching lives improving life


P&G is one of the oldest and most stable consumer products company spread over 180 countries

Procter and Gamble (P&G) STP

Products and services for daily needs

Target Market

Every household especially the middle and upper class


P&G products are used by its customers to improve their lives

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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