Lakme was the first Indian beauty brand to launch its cosmetics in India. Lakme Cosmetics was established in 1952 by MrJRD Tata to cater the needs of Indian women and avoid them from buying international brands. Its name originated from the name of the goddess, Lakshmi who is known for her beauty.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Found in 1886, Avon is one of the well-known and largest cosmetic companies in the world. With an annual revenue of 9+ billion USD, Avon is one of the largest direct sellers in the world. It has serves its valued customers across 100 different countries.
2. MAC Cosmetics:
MAC Cosmetics, often stylized as MAC, an acronym for Make-up Art Cosmetics, is a cosmetics manufacturer. It was established by the duo of a make-up artist and photographer, Frank Toskan and a beauty salon owner, Frank Angelo. The idea was to shoot well with colours and fulfil their professional needs.
L'Oréal S.A is a French cosmetics and beauty company founded by Eugène Paul Louis Schueller in the year 1909 with headquarters in Clichy, Hauts-de-Seine and the main office in Paris. It is the 1st cosmetics group worldwide. L'Oréal started with its own hair-color business but expanded into cleansing and beauty products like hair care, skin care, sun protection, cleansers and perfumes as well as in dermatological, toxicology, tissue engineering and biopharmaceutical research fields.
The cosmetic company Revlon was founded in the year 1932 and is based in the city of New York. Its founders were Charles Revson, Joseph and Charles Lachman and had its origin from the period of Great Depression. The personal care company has wide range of products ranging from cosmetic colours, hair colours and beauty products.
Lancôme is a French luxury perfume company which specializes in skincare, perfume and makeup. This company aims toward the higher end customers and have a niche market share. Lancôme is a part of L’Oreal and exports products internationally.
6. Estée Lauder:
Estee Lauder is a company based in the United States of America which deals in diverse sectors of Haircare, Fragrance, makeup and Skincare under various labels. It was founded by Estee Lauder and her husband in the year 1946 and is headquartered at General Motors Building in New York. The brand was born due to the founder’s aspiration to be an actress but beauty business was something that the founder was made up of.
TRESemmé was founded in 1947 in Missouri and was later acquired by Unilever in 2010. A lot of other products were added to the chain at a later stage. TRESemmé has positioned itself as a best hair-care brand in the industry.
8. Fiama Di Wills:
Since the launch in 2007, ITC's subsidiary brand Fiama Di Wills concentrates on products providing gentle and effective care to modern and confident customers who seeks indulgences making them feel fresh, beautiful and young. The Fiama Di Wills brand is the outcome of four years of intensive research at the ITC Research and Development Center, Bengaluru. The product differentiates itself as a unique of blend of the “nature and science” and has been effectively operating.
Oriflame is a Swedish multi-national beauty products company which has adopted a model of selling directly to the consumer. It was founded in 1967 by Jochnick brothers. Oriflame draws its name from a royal banner of medieval France “Oriflamme”.
Maybelline is a makeup brand based out of US and has its operations throughout the world. It belongs to the French cosmetic company known as L’Oréal. In 1915, a young entrepreneur created the Maybelline company.
To conclude, the above article highlights the various competitors which compete with Lakme. This understanding helps to evaluate the various external business factors for any company.
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