Patanjali Ayurved is one the fastest growing FMCG companies in India, which focuses on food, healthcare and medicinal products. Patanjali is founded by Indian yoga guru Baba Ramdev and Acharya Balkrishna in 2006 with the aim of promoting ayurvedic products amongst consumers. With annual revenues exceeding INR 10,000 crore, Patanjali had become one of the largest consumer goods company in India.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Below we look at the top 9 competitors of Patanjali.
1. HUL (Hindustan Unilever):
Hindustan Unilever is an Indian subsidiary Dutch company Unilever and is India’s biggest fast moving consumer goods company. The HUL company is based in Mumbai, Maharashtra. HUL has the widest outreach to the customers through its 6 million+ outlets across the country.
ITC or Imperial Tobacco Company of India limited was established in 1910. It changed its name first in 1970 and again in 1974 and was finally called I.T.C Limited. Headquartered in Kolkata, West Bengal, ITC is one of India’s most valuable conglomerate with presence in all the three sectors of the economy.
Dabur is India’s largest Ayurvedic medicine and related products manufacturer. It was founded in 1884 by SK Burman and it is headquartered in India. The annual revenue of the company is more than US $1 billion.
Himalaya was launched in 1934 by Mr M Manal. He believed in the healing power of herbal drugs and wanted to launch products that would be used to treat different ailments. This was at a time when herbal products were viewed with lot of scepticism.
Parle is primarily divided into 3 product categories: Biscuits, Confectionery, Snacks which are available mainly in India. From the name Parle, every one of us is reminded of just one thing: the evergreen biscuit, Parle G. However, this Indian company deals with products other than biscuits.
Colgate-Palmolive is a leading consumer products company headquartered in New York. It has a huge presence worldwide operating in 75 countries and selling its product offerings in 200 countries. Colgate-Palmolive is present in four product categories- oral care, personal care, home care and pet nutrition.
Britannia Industries Limited is a food manufacturing company in India, headquartered at Kolkata. It was launched in 1892, primarily for the officers during British Raj to provide them with quality tea time biscuits. Over the years, Britannia has changed hands from one group to another.
One out of every ten coconuts grown in India is used by Marico – the statement in itself surmises the strength of Marico Limited. Marico is an Indian FMCG company and it was setup in 1991 in Mumbai by Harsh Mariwala. Marico deals in production of personal care goods, oils and male grooming products too.
9. Procter and Gamble (P&G):
P&G or Procter and Gamble, is a fortune 500 fast moving consumer goods multinational corporation headquartered in Ohio, USA. With its acquisition of Gillet in 2005, P&G became the largest consumer product company in the world. It is ranked in most admired companies of the world.
To conclude, the above article highlights the various competitors which compete with Patanjali. This understanding helps to evaluate the various external business factors for any company.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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